Privacy Policy

Information Collected

To fulfil your order, you must provide Blue Lily Magnolia with certain information, such as your name, email address, postal address, payment information, and the details of the product that you’re ordering. You may also choose to provide Blue Lily Magnolia with additional personal information (for a custom order, for example).

Why Your Information is Needed and How is it Used
Blue Lily Magnolia relies on a number of legal bases to collect, use, and share your information, including:
- as needed to provide services, such as when your information is needed to fulfil your order, to settle disputes, or to provide customer support;
- when you have provided your affirmative consent, which you may revoke at any time, such as by signing up for a mailing list;
- if necessary to comply with a legal obligation or court order or in connection with a legal claim, such as retaining information about your purchases if required by tax law; and
- as necessary for the purpose of Blue Lily Magnolia's legitimate interests, if those legitimate interests are not overridden by your rights or interests, such as providing and improving the services. Blue Lily Magnolia uses your information to provide the services you requested and in its legitimate interest to improve the services.

Information Sharing and Disclosure
Information about Blue Lily Magnolia's customers is important to the business. The personal information is shared for very limited reasons and in limited circumstances, as follows:
- Service providers. Blue Lily Magnolia engages certain trusted third parties to perform functions and provide services to my shop, such as delivery companies. These include (not exclusively) Royal Mail, Parcel Force, DHL and TNT. Your contact information will be shared with one of these third parties, but only to the extent necessary to perform these services.
- Business transfers. If Blue Lily Magnolia is sold or merged, your information may be disclosed as part of that transaction, only to the extent permitted by law.
- Compliance with laws. Blue Lily Magnolia may collect, use, retain, and share your information if it have a good faith and belief that it is reasonably necessary to: (a) respond to legal process or to government requests; (b) enforce Blue Lily Magnolia's agreements, terms and policies; (c) prevent, investigate, and address fraud and other illegal activity, security, or technical issues; or (d) protect the rights, property, and safety of Blue Lily Magnolia's customers, or others.

Data Retention
Blue Lily Magnolia retains your personal information only for as long as necessary to provide you with the services and as described in this Privacy Policy. However, it is also required to retain this information to comply with legal and regulatory obligations, to resolve disputes, and to enforce agreements. Your data will be kept for the following time period: 6 years.

Transfers of Personal Information Outside the EU
Blue Lily Magnolia may store and process your information through third-party hosting services in the US and other jurisdictions. As a result, your personal information may be transferred to a jurisdiction with different data protection and government surveillance laws than your jurisdiction. If data is deemed to be transferred about you outside of the EU, Blue Lily Magnolia relies on Privacy Shield as the legal basis for the transfer, as Google Cloud is Privacy Shield certified. 

Your Rights
If you reside in certain territories, including the EU, you have a number of rights in relation to your personal information. While some of these rights apply generally, certain rights apply only in certain limited cases. These rights are described below:
- Access. You may have the right to access and receive a copy of the personal information Blue Lily Magnolia holds about you by contacting me using the contact information below.

- Change, restrict, delete. You may also have rights to change, restrict Blue Lily Magnolia's use of, or delete your personal information. Absent exceptional circumstances (like where data needs to be stored for legal reasons) I will generally delete your personal information upon request.
- Object. You can object to (i) Blue Lily Magnolia's processing of some of your information based on its legitimate interests and (ii) receiving marketing messages from Blue Lily Magnolia after providing your express consent to receive them. In such cases, your personal information will be deleted unless there is compelling and legitimate grounds to continue using that information or if it is needed for legal reasons.
- Complain. If you reside in the EU and wish to raise a concern about the use of your information (and without prejudice to any other rights you may have), you have the right to do so with your local data protection authority.

How to Contact Blue Lily Magnolia

For purposes of EU data protection law, I, Vanessa Gilding, am the data controller of your personal information. If you have any questions or concerns, you may contact me at [email protected] Alternately, you may write to me at:

Vanessa Gilding, 83 Broad Lane, Stapeley, Nantwich CW5 7QL, United Kingdom